The drip can design was inspired from the brand colors representing the energy of summer experienced with Coors Light. The creative concept for the campaign ads were inspired by the can.
Do to this being a national launch we focused on key cities. Acquiring iconic buildings and imagery to specific locations was the foundation of the concept. For Chicago we used the Willis tower, Navy Pier Farris Wheel and a basketball hoop for the Bulls. The same followed for the rest of the cities in this campaign.
The drip can video displays the limited-edition drip can. It was showcased on several platforms nationally.
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.View Profile