Project Brief

Jimmy Dean, a client of inMarketing, required a look & feel for their breakfast product to be applied to shopper marketing assets. The product itself has 25% more food, an offer consumers requested. Jimmy Dean answered this request by adding more to their breakfast bowls and needed copy to express this in store.

Concept

A bigger, meatier and tastier breakfast bowl has been introduced. We started by studying the product and brief descriptors. Not only does this have 25% more food, it also has 21 grams of protein.

It's more bang for you buck and more food than normal. The headline, Be Bold Over fit well with the client ask and describing the product attributes. It's the bowl that fulfills. The other creative elements such as the "shine on" tag, sun rays and pattern were lifted from the current Jimmy Dean brand guidelines.

Abilities Used

Art Direction

Provide direction for concept and creative solutions. Present to team and client new design strategies, creative elements and design layouts.

Design

Execute design solutions for print, social media, digital, email and any other creative requirements.

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Designer & Art Director / Mark-Anthony Marshall

United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.

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