Nissan required commonground, multicultural advertising & marketing agency, to develop print advertisements addressing the new features within the new Nissan Altimas. It's quite obvious how important the human element is to advertising so we focused our efforts towards utilizing moments relevant to our consumer.
I used three vehicle color types in three different layouts. Each one has it's own personality driven by color and each angle showecases the smooth design of the vehicle.
There was limited retouching required for the design. My additional elements were the background colors, shadows and vehicle reflections.
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.View Profile