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RF Legacy Ball
Project Brief
Roger Federer and Wilson Sports teamed up to develop the new RF Legacy Tennis Ball. Not only was the product birthed out of the need for commemorating Roger’s success but his ability to produce a high-performance tennis ball with the help of Wilson LABS.
Uncontaminated Design
A new design strategy called, Uncontaminated Design was brought to life by Stu Cohn. A focus rooted in the absence of unnecessary design. For example, every element on a performance racket serves a purpose. This, soon, will spread to other Wilson products, packages and designs. Preventing clutter, maintaining cohesiveness and upholding the appearance of a high-end product is the end goal.
I was tasked with utilizing the existing uncontaminated design strategy as a guide for creating the RF Legacy Tennis Ball can design.
Every element mattered from the large brand W to the placement of the signature and Rogers photo. Keeping the layout clean was our goal.
Creative Elements
Roger Federer Signature
To make this product even more authentic we added Rogers signature to the can as part of the pre-established design DNA.
Wilson W
We applied the Wilson W for brand recognition. It is a visual staple for the package design.
Emblem Initials & Date
The same image used on the header cards was applied to the tennis ball packaging as well. This provided a sense of cohesiveness across elements.
Packaging
The images follow the same look & feel strategy as the header cards. The results of the strategy brought a clean and well designed tennis ball package for one of the best players, Roger Federer.
Mark-Anthony Marshall
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Designer & Art Director / Mark-Anthony Marshall
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.
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