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Retouching
Project Brief
Walton Isaacson's client, 2 Gingers Irish Whiskey, planned to target a younger demographic and decided to execute a photo shoot with talent reflecting their target audience.
Concept
2 Gingers Irish Whiskey introduced a new cocktail. The photography captured the fun had during a day party environment. Other images were captured in a specific occasion agnostic time of day.
The 2 Gingers cocktail is a new refreshing take on whiskey. Something that has never been done in this fashion. We made sure to show the enjoyment associated with receiving this light satisfying drink. Shooting Kieran Folliard added more authenticty to the photography catalog.
Designer & Art Director / Mark-Anthony Marshall
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.
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