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Concept & Design
Project Brief
A Tyson Tastemakers product was being introduced and creative elements were required for retailers like Target, Walmart, Kroger and etc. The client requested a look & feel be developed using existing photography. After approval, the solution had to be applied to social media posts, digital, print and in-store elements to drive awareness and support deal offers.
Concept
Tastemakers had a predetermined pattern and photography. The concept focuses on the elements of the package ingredients as a background element. A background using vector images of vegetables and cooking utensils colored based on a design DNA. Each product has an assigned color utilized in each layout.
Every solution, regardless of platform, had to maintain an equal balance of photography and assigned color pattern.
I made sure all elements from digital, social to print were production ready. Working with the team, I developed assets from concept to production for the agency.
Abilities Used
Art Direction
Provide direction for concept and creative solutions. Present to team and client new design strategies, creative elements and design layouts.
Design
Execute design solutions for print, social media, digital, email and any other creative requirements.
Designer & Art Director / Mark-Anthony Marshall
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.
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