Wilson was in the middle of change and releasing some really great technology. They were in search of an advertising art director to bring some fresh thinking and creative innovation to their organization. Change was a must and for the better. The art director would be over their largest business unit, Racquet sports. It, at the time, was about 750 million dollars of global business. No small ask for an art director.
Wilson is nothing short of amazing. From the travel, creative opportunities to the people, it was truly a great experience.
The personnel are what make up Wilson. It's a family structure of fun and honest personalities. Everyone has a wealth of knowledge and works as a team to accomplish the goal.
Wilson will continue to grow and I will expect great things from them in the future as the continue to dominate the sports equipment industry globally.
Provide direction for concept and creative solutions. Present to team and client new design strategies, creative elements and design layouts.
Presented to clients, sales staff and global representatives. Clearly articulated plans and strategies for business growth and development in creative and strategic categories.
Use key business drivers to determine the brand initiatives and utilize those as guides for establishing or modify the existing brand strategy.
Develop campaigns, creative elements, schedules and content for social media accounts. Present new ideas to marketing team for approval.
One day, I had the opportunity to work with the one and only Serena Williams. She was a great energy to work with and kept everyone on their toes. I loved her enthusiasm and high energy she maintained through the entire process. It was definitely refreshing. Plus, she had your dude on her snapchat...And that's pretty awesome. I wish her nothing but success as she continues on her path of success.
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.View Profile