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Concept
Project Brief
Coors light received a new refreshing limited edition can design. It was a great idea executed very well but now they needed a visual approach to support the national campaign launch of the new can of the summer.
Concept
The drip can design was inspired from the brand colors representing the energy of summer experienced with Coors Light. The creative concept for the campaign ads were inspired by the can.
Do to this being a national launch we focused on key cities. Acquiring iconic buildings and imagery to specific locations was the foundation of the concept. For Chicago we used the Willis tower, Navy Pier Farris Wheel and a basketball hoop for the Bulls. The same followed for the rest of the cities in this campaign.
Identity
Drip Can Commercial
The drip can video displays the limited-edition drip can. It was showcased on several platforms nationally.
Visuals
Below you can scroll to see the visuals of the can, billboards of different cities and the city specific copy. Every layout maintains the decided look & feel.
Designer & Art Director / Mark-Anthony Marshall
United States Marine Corps veteran turned creative problem solver. With his 10 years in advertising & marketing as a creative consultant, he has the ability to help in several categories of design and strategy.
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